Web Content and Digital Marketing Analyst II
ACT, Inc

Job Info

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Overview

We are seeking a Web Content & Digital Marketing Analyst II with at least 3 years of experience to help us fulfill our mission of helping people achieve education and workplace success. This is a remote position.

The Web Content and Digital Marketing Analyst supports ACT-owned websites and digital marketing efforts with web content authoring, marketing automation, digital advertising, web analytics, webinars, SEO optimization, and other digital marketing projects as needed. This role combines knowledge of marketing best practices and testing along with technical knowledge of front-end web authoring and development. The Web Content and Digital Marketing Analyst collaborates closely with content and product marketers, social media strategists, and other internal stakeholders to amplify the ACT brand, product information and collateral, and other relevant digital content. This is a remote position.

What you will be working on:

• Develop and maintain web pages on ACT-owned websites
• Collaborate with internal stakeholders to implement and optimize web and other digital marketing content
• Scope and develop new ideas to improve website experience for prospects, leads, customers, and stakeholders
• Measure and optimize marketing touchpoints and propose improvements based on data analytics and usability
• Develop and implement front-end web code and design standards for multiple marketing purposes (e.g., web pages, marketing automation, digital ads.)
• Propose, wireframe, and execute UX improvements
• Cross-functional collaboration with social media, email marketing, webinars, and other channels, providing hands-on support for these areas as needed
• Document and execute internal and external tags through a tag management platform

This could be the job for you if you have (minimum requirements):

• Skilled in A/B testing tools and web analytics
• Comprehensive knowledge of search engine optimization best practices and monitoring company and competitor search rankings
• Proficiency in HTML5, CSS3, JavaScript, jQuery, etc.
• In-depth knowledge of UI design
• Experience with UI/UX best practices
• Experience/familiarity working within a SAFe Agile Framework
• Collaboration - work effectively with individuals inside and outside the organization
• Inclusion - actively seeks and engages with diverse perspectives and invites a sense of belonging
• Communication - ability to communicate effectively across all levels in the organization
• Decision making - acts decisively with sound judgement; uses data to analyze options and form opinions
• Information literacy - uses subject matter knowledge and skills to effectively acquire and apply information
• Optimization - ability to apply continuous improvement to existing processes and programs
• Innovation - develops ideas that are new, better, or unique; embraces and promotes diverse perspectives
• Change management - ability to manage change and navigate positively in an environment experiencing change at a fast pace
• Initiative - uses self-starter approach, ability to multi-task, proactively anticipates and acts on information and details needed, completes tasks with little to no direction
• Self-development - remains current in area of expertise, seeks opportunities to expand and grow skills
• Accountability - takes responsibility and follows through on commitments; acknowledges and learns from mistakes without blaming others; recognizes the impact of one's behavior
• Bachelor's degree in business administration, IT or related area of study, or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired
• A minimum of 3 years of related experience which includes developing and maintaining web pages
• Experience that includes Marketing Automation

It's a plus if you have:

• Experience with Adobe Experience Manager or other enterprise CMS system is preferred
• Experience with SQL and web APIs is preferred but not required
• Experience with a tag management platform (i.e. Google Tag Manager) is preferred
• Quantitative, qualitative, behavioral analysis, and statistics knowledge preferred
• Proficiency in HTML5, CSS3, JavaScript, jQuery, etc.
• Familiarity with SaFe Agile for Marketing
• SEO experience

Your Work Makes a Difference

ACT team members are part of an organization dedicated to an important mission: Helping people achieve education and workplace success.

Everything we do contributes to this mission, including team member events, professional development resources, community outreach opportunities and solid benefit offerings. Helping team members achieve education and workplace success of their own advances the ACT mission on a daily basis.

You will be joining a team that is fun, collaborative, and focused on outcomes.

About ACT

When ACT was founded in 1959, it disrupted the assessment industry with a new approach to helping students better understand their readiness so they could take steps to improve it. By leveraging our expertise and authority in assessment and research, we will again disrupt the industry-helping more people learn, better measure their progress, and improve their navigation through life's transitions.

More than ever before, ACT is fulfilling its mission of helping people achieve education and workplace success. We're doing it by pushing the boundaries of learning innovation through the work of our people, who we call team members because we're all in this together.

We know transformation does not come without challenge. That's why ACT invests in a variety of experiences for team members to strengthen their connections, explore ideas, learn from customers, and celebrate success.

Learn more about working at ACT at act.org!

This job has expired.