Overview
Summary of Responsibilities:
The SVP, Marketing will be responsible for developing and executing the overall marketing strategy for Touchstone Investments. Working closely with all areas of the firm, develops strategies that will drive sales and profitable growth of the business, including campaigns, events, digital strategies, data leverage, SalesForce/CRM leverage, branding, and all content and marketing materials. Responsible for building the Touchstone marketing team with skills and resources necessary to execute and implement the Touchstone marketing strategy, achieving short-term initiatives and long-term strategic objectives. The SVP, Marketing will be expected to engage extensively and collaboratively with the CEO and leaders of Touchstone Distribution, Research and Product efforts to ensure the marketing strategy is aligned with and integrated into the business plan while reflecting the needs of the sales force and leveraging the expertise and capabilities of product and investment staff.
Responsibilities
Position Responsibilities:
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