SVP Champion North America
Hanes Brands

Job Info

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Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; and Bonds, which is setting new standards for design and sustainability. Our brands like Maidenform, Bali and Playtex - just to name a few -- are household names.

In addition to its portfolio of iconic brands. The company has a number of significant --- and sustainable competitive advantages. These advantages include growing share positions in innerwear and a rapidly expanding brand in Champion that has the potential for explosive growth.

HBI employs 61,000 associates in 47 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.

Earlier this year, the company announced Full Potential, a three year plan to drive $1.2 billion in revenue growth. Full Potential includes driving global Champion, re-igniting innerwear growth and putting the consumer at the center of everything it does.

The SVP and General Manager, Champion North America will report to the President of Global Activewear and be based at our company headquarters in Winston-Salem, North Carolina. The role provides leadership, direction and strategy for the Champion North America activewear business. The SVP of Champion North America will oversee the overall operations of the North American Region and play an integral role in setting the global strategic direction of the Champion brand. The SVP will oversee execution of the brand strategies and be responsible for the brand's financial performance, the S&OP processes, sales, marketing, design, product development, merchandising, and logistics, and will develop new business and ensure profitability.

Champion plays a crucial role in the company's Full Potential plan. The company plans to grow Champion brand sales by at least $1 billion over the next three years by focusing on innovative new products, driving growth in online channels -- led by champion.com -- and expanding in key geographies in North America, Asia and Europe.

Responsibilities

KEY AREAS OF FOCUS

• Controls and directs the activities of the business, including developing both the short-term and long-range business plans and strategies to meet Champion's financial and strategic objectives while adhering to our brand guardrails
• Builds relationships with key customers and prospects through the understanding of individual customer needs and requirements and identifies appropriate sales distribution for Champion's product
• Leads and communicates a clear and measurable 3 year sales plan for the region that is aligned with corporate sales and marketing strategies
• Oversees Champion Growth Teams and directs all aspects of design, product development and regional merchandising including line framework
• Collaborates with Regional and Global Merchandising and Planning teams to determine the appropriate product assortments and local market requirements
• Ensures effective forecasting in the region through active participation in S & OP processes
• Has a digital first marketing focus
• Sets the brand marketing and media investment and then partners with the Brand Marketing team to ensure implementation of agreed corporate and regional marketing programs which deliver a consistent brand message
• Develops a robust innovation culture that enables compelling product pipelines
• Maintains a competitive landscape perspective while embedding a challenger brand mind-set
• Ensures SKU management, productivity and lifecycle management while managing operating costs and inventory investment
• Identifies product risks and opportunities and, when appropriate, gap analysis and action planning and effectively communicates to relevant parties

Qualifications

EDUCATION/EXPERIENCE

• 15+ years of proven General Management experience in managing sales, marketing, retail and/or operations
• Industry experience in apparel, retail, manufacturing, or consumer packaged goods preferred
• Strong track record of driving growth
• Knowledge of the key stakeholders in the apparel/footwear/sports industry
• Passion for Product
• Systematic/process driven approach to managing sales and operations
• Demonstrated understanding of the apparel, manufacturing and retail markets, including trends in ecommerce
• Demonstrated understanding of sports apparel customers, consumers and competitors
• Demonstrated ability to effect change

ADDITIONAL PERSONAL CHARACTERISICS

• Ability to use independent judgment
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company
• Strong critical thinking skills and the ability to analyze, summarize, and effectively present data
• Strong consulting skills and the ability to influence stakeholders
• The ability to work effectively in a matrixed organization
• Strong problem-solving skills
• Results-driven

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