About the role:
WEG Electric Corp. has a great opportunity for an Sr. Product Specialist to join our team. This role is responsible for the overall success of an assigned basket of industrial control products throughout the product lifecycle by implementing strategy and activities for product positioning and competitive differentiation across all stages of the buyer and customer journey. This includes developing promotional and marketing campaigns, training, sales enablement tools and other content to support awareness and product benefit messaging to the customer base. This position will monitor the market to ensure the correct product and inventory are in place and serve as the product expert for the assigned products.
Primary Responsibilities:
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