Sr. Global Product Manager
TSI Incorporated

Job Info

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TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions. We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes. We hire curious, collaborative, and critical thinkers. Explore TSI careers!

• Corporate Video https://www.youtube.com/watch?v=6jTodAmTitQ

We work with and serve universities, colleges, research & development departments, government agencies, and laboratories around the world with scientific expertise as well as a proven line of precision instruments to size, count, generate, disperse and characterize particles for use in environmental monitoring, health effects research, combustion studies, vehicle exhaust emissions testing, filter testing, drug delivery development, nanomaterial analysis and more.

Filter Testing (NIOSH): https://www.youtube.com/watch?v=-sY47zdE7YA

Filter Testing (Model 8130A): https://youtu.be/HSngoNqKXvI

Submicrometer Particle Sizing (SMPS): https://www.youtube.com/watch?v=6yqdKTdIyJI

Aerodynamic Particle Sizing (APS): https://youtu.be/00yAA2ulMDk

Engine Exhaust: https://youtu.be/ta3d5WhOuwQ

Optical Particle Sizing (OPS): https://youtu.be/ybeyNCENiyY

Monodisperse Aerosol Generation (FMAG): https://youtu.be/OUPyLSREbB4

FMAG Demo: https://youtu.be/9cs61rCs7Pw

JOB SUMMARY

The Senior Global Product Manager - Upstream Marketing is responsible for providing strategic input to the product roadmap, executing on projects defined in the roadmap, and participating as a key member on new product development teams. The position is responsible for identifying business opportunities, conducting Voice of Customer (VOC), developing value propositions, and associated business and customer product requirements. You will lead new product development (NPD) efforts, launching products and be responsible for NPD metrics.

You will meet annually established financial and strategic objectives set by the Business Director. You will work closely with the following internal TSI Departments; Product Development, Business Development, Downstream Marketing, Sales, and Marketing Communications in the definition and execution of planned initiatives designed to optimize growth and profitability of TSI's Particle Instruments products. This position is responsible for managing product strategy and roadmaps for entire product line including hardware, software and services.

Product offering scope includes Hardware, Software and Services.

JOB RESPONSIBILITIES

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Define, implement and maintain the overall product marketing strategy for assigned product lines (product, price, promotion, and channel). Develop and update product line roadmaps.
• Analyze market drivers, technology developments, intellectual property landscape, regulatory drivers, and competitor positioning of assigned product line segments. Recommend new product development strategy and recommend project priorities based on findings.
• Develop business cases for identified opportunities including revenue potential, market risks and uncertainties, and collaborate with engineering and sales to develop ROI estimates for recommended product/service proposals.
• Participate in cross-functional innovation teams to analyze markets and develop new product and service strategies. Encourage free thinking and collaboration amongst team, but make sure that they remain focused on the business objective you have provided.
• Evaluate adjacent and new market segments for assigned value stream(s). Develop market segment revenue potential. Identify and propose market-based solutions offering growth potential.
• Conduct and coordinate market research, competitive assessments, and Voice of Customer research.
• Partner with Business Development team to define strategic product/technology gaps. Identify potential partners and acquisitions to fill identified gaps.
• Work closely with Product Development teams, providing customer needs (critical customer requirements) input. Along with Project Manager and Systems Engineer, provide leadership to the Product Development team and collaborate on cost/benefit analysis and solution feature set. Be an active team member, professionally completing assigned NPD process documentation.
• Collaborate with Downstream Marketing on product launch plans and pricing models. Build strong cross functional relationships throughout the global organization to maximize influence without direct authority.
• Collaborate with Downstream Marketing, Marketing Communications and Product Marketing Specialist/Application Engineering team members, on the development of multi-media marketing programs to support lead generation and advance prospects to sales. Contribute to training of sales, including direct sales and channel partners.
• Manage a general collaboration portal that collects and analyzes key data for making product decisions. Data will include lost sales analysis, product enhancement requests, market research data, customer complaints and satisfaction ratings, novel end user applications, unmet customer needs, and pertinent technology developments.
• Engage in merger and acquisition conversations as needed.
• Manage price review program for assigned products, including conducting benchmarking activities. Recommend price levels. Implement updated pricing.
• Analyze financial performance of released products. Make ROI-based decisions on continuation engineering activities and margin improvement opportunities.
• Provide demand forecasts and market intelligence to Operations to optimize balance between customer service levels, working capital, and capacity utilization.
• Travel extensively to support activities such as VOC efforts, training, new product launches, and visiting customers and potential business partners (40-50%+).

BASIC QUALIFICATIONS

REQUIRED

• Bachelor's degree in Engineering/Science, Business, or Marketing is required.
• MBA and advanced degree (i.e. MSc or PhD) are desired.
• Minimum of eight years of progressive Product Management experience required, exhibiting increased levels of responsibility in scope.

DESIRED

• B2B experience
• International Business experience
• Experience in instrumentation
• Operational experience (manufacturing, technical support, engineering)

KNOWLEDGE

• Strategic Market Plans, including clearly defined Product Roadmap for the product line.
• Aerosol Research, Filtration and/or Automotive Emissions domain experience is highly preferred.
• Voice of Customer methodology, Strategic Marketing framework, Pricing tools and techniques.
• P&L Management experience.

Legal authorization to work in the United States without the need for sponsorship. We require proof of eligibility to work in the United States.

EOE/M/W/Vet/Disability

TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions. We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes.

Nearest Major Market: Minneapolis
Job Segment: Law, Engineer, Business Development, Product Development, Marketing, Legal, Engineering, Sales, Research

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