Sr Dir, Member Engagement
Accolade

Job Info

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About Accolade
Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade's Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com.

A day in the life...

Responsible for annual Member Engagement marketing strategy, plan, and team management to increase member awareness and engagement
• Collaborate with Product & Tech leaders to execute on strategies and campaigns that drive business objectives
• Oversee the development of member-facing marketing campaigns including digital, print, SMS and social media
• Provide direction, prioritization and resourcing for the marketing operations, campaign design, implementation, analytics and creative teams
• Build, manage and coach a high-performing marketing team
• Manage marketing budget and expenditures with focus on campaign ROI and outcomes on engagement and successfully completing members' health opportunities
• Develop and execute campaign experimentation and optimization
• Accountable for achieving OKRs and refining key results and goals each quarter
• Ensure compliance with federal and state regulations, and health plan policies as required

What we are looking for...
• Bachelor of Science and/or Master's Degree in Business, Healthcare or related field
• 10-15+ years of lifecycle marketing operations (B2B, B2C consumer products), product marketing and/or general management with demonstrated ability to build and execute marketing strategy and plan
• Strong background in the healthcare industry with health plans, healthcare application providers and/or healthcare technology marketplace
• Strong understanding of factors that influence healthcare consumer behavior and engagement
• Management experience with leading, recruiting, hiring and retaining talented employees
• Critical thinking and problem solver; decisions made from experimentation and data
• Exceptional written and oral communication and presentation skills.
• Attention to detail, including proven ability to manage competing priorities simultaneously
• Ability to think strategically, and execute methodically
• Thrives in a fast-paced environment where continuous innovation is a must
• Demonstrated ability to use hard data to back up assumptions and influence behavior change
• Willingness to roll up your sleeves and do whatever is necessary with a positive attitude and fit with the Accolade team culture
• A demonstrated record of partnering with teams across an organization to influence and achieve business results across multiple teams who may have different goals
• Proven creativity in the solutions and operational execution that you've helped deliver

We strongly encourage you to be vaccinated against COVID-19.

What is important to us...

Creating an enduring company that is hyper-focused on our culture and making a meaningful impact in the lives of our employees, members and customers. The secret to our success is:

We find joy and purpose in serving others
Making a difference in our members' and customers' lives is what we do. Even when it's hard, we do the right thing for the right reasons.

We are strong individually and together, we're powerful
Trusting in our colleagues and embracing their different backgrounds and experiences enable us to solve tough problems in creative ways, having fun along the way.

We roll up our sleeves and get stuff done
Results motivate us. And we aren't afraid of the hard work or tough decisions needed to get us there.

We're boldly and relentlessly reinventing healthcare
We're curious and act big -- not afraid to knock down barriers or take calculated risks to change the world, one person at a time.

Accolade is an Equal Opportunity and Affirmative Action Employer committed to advancing an inclusive environment for all qualified applicants and employees. We provide employment opportunities, without regard, to any legally protected status in accordance with applicable laws in the US. We are committed to help ensure you have a comfortable and positive interview experience.

Accolade, Inc., PlushCare, Inc., and Accolade 2ndMD LLC will never ask you to pay to get a job. Anyone who does this is a scammer. Further, we will never send you a check and ask you to send on part of the money or buy gift cards with it. These are also scams. If you see or lose money to a job scam, report it to the Federal Trade Commission at ReportFraud.ftc.gov. You can also report it to your state attorney general.

To review our policy around data use, visit our Accolade Privacy Policy Page. All your information will be kept confidential according to EEO guidelines.

Accolade

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