Social Media Manager
Blue Cross Blue Shield of Michigan

Detroit, Michigan

Posted in Insurance


This job has expired.

Job Info


The candidate must have corporate social media strategy development and execution experience. This manager is responsible for informing and executing the overall social media vision and strategy for BCBSM's social channels and blogs.

Responsibilities include: Developing a strategic approach to content that aligns with our corporate business objectives and is informed by analytics and industry trends; providing clear direction for the social media team work product - including content needs, visual and design elements, data and analytics needs; being accountable for achieving business goals for the brand through social media; overseeing the community management function - providing overall direction on social media listening, monitoring and response with the internal and external teams.

Responsible to develop, implement and manage content analytics, strategies, and campaigns to build brand identification and awareness of organizational initiatives. Manage a team that develops content to support and promote Blue Cross Blue Shield of Michigan (BCBSM) through various media outlets.

  • Manage informational and educational content shared through audio, video, and text across different communication channels.
  • Serve as the primary point of contact for internal business units for social media and/or public relations campaigns.
  • Manage external agency performance to ensure optimal use of manpower and capital for assigned work.
  • Lead the development and execution of integrated social media and/or public relations strategies to ensure corporate goals are met and align with overall brand strategy.
  • Identify, analyze, and present campaign strategy results to internal and external stakeholders.
  • Collaborate cross-functionally to manage programs, evaluate effectiveness, and communicate campaign results.
  • Provide strategic communication counsel to executive leadership throughout the organization.
  • Develop content to support the communications needs of the organization to include planning documents, presentations, news releases, blogs, scripts, and key messages.
  • Serve as reviewer for blog posts and social media community responses.
  • Manage brand reputation through social media channel and media relationship management.
QUALIFICATIONS
  • Bachelor's degree in communications or related field is required.
  • Five (5) years of experience in communications, public relations or social media is required.
  • Previous experience developing social media strategies is required.
  • Ability to effectively lead, coach and develop team members.
  • Strong organizational, planning, analytical, and problem-solving skills.
  • Working knowledge of corporate organizational structures, including functional responsibilities.
  • Strong verbal, written communication, and interpersonal skills.
  • Ability to interact with the news media in communicating and positioning information that leads to news coverage, advancing the reputation and visibility of BCBSM.
  • Ability to manage multiple priorities concurrently.
  • Ability to interface and present to all levels of the organization.
  • Ability to build relationships and work collaboratively with cross-functional teams.


This job has expired.

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