Senior Manager, Marketing Planning And Strategy
Walmart

Job Info

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What you'll do at

Position Summary...

What you'll do...

Walmart has a vision of putting Walmart into culture and culture into Walmart, bringing together online and offline experiences, marketing, corporate affairs, omnichannel merchandising, research and more - to have impact and drive brand relevancy - and get customers to reconsider the Walmart they think they know.

The Senior Manager of Brand Marketing will support the vision for how Walmart goes to market with conversations that engage and deliver for customers at the forefront of change. Think never been done before brand acts, campaigns and partnerships like the Mean Girls collab, RomCommerce, Break The Love Partnership, and Barbie's Cart.

Your priority will be developing and delivering strategies and campaigns that drive the brand and business, helping our customers see that we 'get it' and 'get them,' ultimately helping us grow lasting relationships that drive business opportunity.

You'll report to the Director of Brand Marketing, and will collaborate with other stakeholders across the org to create and implement bold narratives across the business, identifying connection points and pillars that build our relevancy and get customers to think, "Ok, I see you Walmart."

About the Brand Marketing Team:

We are responsible for transforming perceptions and helping unite people in our shared pursuit of living better, from the big to the small. Our work shapes customer-centric programs that help build the business and the brand, alongside creating best in class advertising. We help show Walmart as a community leader at the forefront of change, showing up in modern ways that frame a cohesive conversation and experience for our customers.

You'll sweep us off our feet if...

• You have written brand or marketing strategies and can create elevated, story-led briefs independently with minimal guidance.
• You can articulate complex or new ideas in a way that helps make the assignment simple, focused, yet inspiring.
• You are a 'culture vulture' who understands how to weave cultural and customer insights into the ask. You know the latest trends and conversations happening in the world.
• You have a track record of developing and managing programs or partnerships that engage customers in new ways through innovation, experiences, content, and retail commerce.
• You are highly collaborative and engaging others energizes you - you believe partners only make the work better even if it's not the shortest path to completion.
• You are a self-starter - you get things done. You don't need a structure to thrive, and ambiguity and setbacks don't faze you - you thrive in complexity and are ever optimistic.

You'll make an impact by:

• Driving all levels of strategy - brand narratives, go-to-market, campaign briefs - grounded in research and insights; build KPIs that track short- and long-term performance
• Lead select go-to-market conversations and day-to-day decision making across campaigns, tactics, and executions, both internally and with external brand partners
• Build relationships with stakeholders to create cross-functional efforts that deliver for the brand, the business, and the customer.
• Oversee and manage the day-to-day process of getting culture-forward programs to run smoothly

Qualifications:

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Benefits & Perks:

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart.

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The annual salary range for this position is $108,000.00-$216,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Additional compensation for certain positions may also include:
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- Stock
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

All the benefits you need for you and your family

• Multiple health plan options, including vision & dental plans for you & dependents
• Financial benefits including 401(k), stock purchase plans, life insurance and more
• Associate discounts in-store and online
• Education assistance for Associate and dependents
• Parental Leave
• Pay during military service
• Paid Time off - to include vacation, sick, parental
• Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

Frequently asked questions

• On average, how long does it take to fill out an application?
  
  On average, it takes 45-60 minutes to complete your application for the first time. Subsequent applications will take less time to apply as our system saves some of your application information. Please note that some positions require the completion of assessments in order to receive consideration for that role. Those would take additional time.
  
  
• Can I change my application after submitting?
  
  No, you cannot change your application after submitting, so please make sure that everything is finalized before you hit the submit button.
  
  
• How do you protect my personal information?
  
  Processing of information on paper is minimal, and Walmart processes application information using an applicant tracking system (ATS). Access to the data within the ATS is restricted to authorized personnel, and the system itself is held to high security standards by Walmart.
  
  
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