Overview
The Senior Brand Marketing Manager, Hanes will report to the VP of Hanes Brand Marketing, and will be based in our company headquarters in Winston-Salem, N.C. This role will lead the Women's/Kids/Socks/Polo brand marketing group. This is a critical component of the brand team, responsible for developing the brand strategy and brand guardrails, executing marketing plans (both media buys and brand programs), and working closely cross-functionally (with product marketing teams, customer sales teams, DTC teams) and with outside agencies to drive success for the Global Hanes brand, which does $1.8 billion in sales annually.
The Senior Brand Marketing Manager needs to be fluent in brand strategy/management, agency management, cause marketing, performance marketing, and traditional, digital and social media. Strategic thinking, strong presentation skills, creativity and experience driving results are critical for success in this role. This position regularly interfaces with business unit GM's and the Chief Consumer Officer.
Responsibilities
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