Paid Media Specialist
Beacon Hill Staffing Group

Boston, Massachusetts

Posted in Marketing


This job has expired.

Job Info


Our client, a media agency, is looking to add a Paid Search Specialist to their team for a 3-6+ month contract with a potential to extend or convert full-time.

Ideally looking for someone who can go onsite to their Boston-based office 2-3 days a week starting in September.

Paid Search Specialist

The primary role of the Performance Media Specialist (Senior Analyst, Paid Search) is to support the paid search team with the creation, implementation, monitoring and analysis of foundational paid search account tactics. The Specialist works closely with the Search Supervisor on paid search campaign builds, pacing, performance reporting, and monitoring of the search results page landscape. The Specialist is also tasked with overseeing internal processes such as billing & legal doc construction. The goal for the Specialist is to build on his or her understanding of search basics to ultimately take on more strategic day-to-day management responsibilities within client paid search accounts.

  • Provide data to help the team derive insights and evolve the accounts overall
  • Ensure campaigns are meeting/exceeding goals, deliver recommendations for areas of opportunity for improvement
  • May be responsible for independently managing client accounts as necessary
  • 1-2 years of experience in paid search account work required (Google Ads, Microsoft Ads)
  • Intermediate - advanced level Excel skills required

Main Responsibilities

Campaign Management

  • Monitor keyword performance and lead ongoing optimization recommendations
  • Develop, implement and monitor paid search ad copy, various ad extensions for new initiative launches and ad hoc creative refresh periods
  • Pace multiple campaign spends to designated budget allocations
  • Leverage appropriate automated bid strategies in bid management platforms to maximize performance given different campaign goals
  • Lead new campaign builds using industry best practices for campaign structure, ad creation, match type bid hierarchy, various layers of negative keyword alignment and tracking requirements
  • Conduct keyword research and traffic forecasting using engine, proprietary and third-party tools
  • Ensure proper campaign setting application, lead recurring and ad hoc account audits
  • Explore and recommend ongoing testing opportunities, including A/B landing page tests, BETA tests, ad copy tests, audience targeting, day parting, various bid models, additional vendor utilization

Reporting

  • Assist in pulling data and ensuring accurate reporting to meet client specific cadence needs (daily, weekly, monthly, quarterly, yearend wrap ups, ad hoc)
  • Perform regular search query report analyses to identify positive and negative keyword expansion opportunities
  • Provide trend insights and drivers of performance that tie back to specified account KPIs
  • Leverage competitive landscape monitoring tools to identify key SERP trends pertinent to client account optimizations/shape strategic direction
  • Present performance updates to internal and client-side stakeholders on a recurring and ad hoc basis

Admin

  • Lead monthly billing and reconciliation process
  • Assist in the creation of engine insertion orders on a recurring basis

Other

  • Contribute to the strategic direction of accounts within the client portfolio given various business goals
  • Serve as a knowledgeable resource for Search Analysts within specific client team and internal search team overall
  • Participate in the ongoing growth of paid search team members through regular training and knowledge exchange sessions

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Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.

Company Profile:

Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.

Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.

Learn more about Beacon Hill Staffing Group and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.beaconhillstaffing.com.

We look forward to working with you.

Beacon Hill. Employing the Future™


This job has expired.

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