Marketing Specialist
Onward Search

Job Info

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This role will focus on collaborating cross-functionally with teams to understand the impact of marketing efforts in all areas of the funnel. You are a curious, technology-minded person with a passion for using data to inform decisions. Your ability to take large amounts of data, and build an informed perspective on how to improve the impact of marketing investments is critical to success in this role. You will support the team through interpreting data and providing actionable insights on how to optimize performance.

 

Duties


Use multiple data sources and tools to identify, interpret and communicate end-user behavior and provide insight that drives campaign experimentation & optimization
Perform ad hoc analysis for the team and identify factors to improve acquisition & retention performance to improve customer and revenue growth
Create, manage and maintain marketing KPI reports
Partner with channel managers to optimize marketing performance within each part of the funnel (ex. Paid Search, Paid Social, Affiliates, Email)
Conduct various types of analyses to enhance marketing efficiency and provide actionable recommendations to key stakeholders
Assist in data management, governance, attribution rules, and data quality with other functional data owners to ensure data integrity across different departments
Identify and initiate the need for building various dashboards, reports, and alert systems to analyze and monitor marketing campaigns and overall growth initiatives
Analyze complex A/B and multivariate tests, communicate results and provide recommendations
Support the design and launch of sophisticated experiments; uncover opportunities and surface new ideas that may lead to breakthroughs in growth or challenges
Build strong relationships with key cross-org stakeholders to help build a cohesive approach to Activision’s growth targets


What You'll Bring


1-3 years experience as a Business/Marketing Analyst in a direct to consumer environment
Ability to collaborate with marketing team members, generating ideas/recommendations that combine analytical, marketing and business thinking
Ability to collaborate with marketing team members, generating ideas/recommendations that combine analytical, marketing and business thinking
Intuitive and creative mindset to brainstorm and execute new experiments and campaigns based on a data-driven approach
Experience querying data warehouses (SQL), analyzing data, and arriving at insights using qualitative techniques
Proficient in Tableau or other data visualization tools
Analytical mindset
Ability to communicate highly complex and technical concepts to non-technical audiences
Experience with experiment design, and A/B test analysis across multiple KPIs
Superior teamwork, communication, and problem-solving skills


Let me know if this role interests you!
Employer Details:
Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
Onward Search is a drug-free workplace.

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