Marketing Coordinator
Clearwave Fiber
Job Info
About us
Clearwave Fiber, a 100% Fiber Optic Internet provider offering business, enterprise, and residential communications services, is expanding its network to reach new communities across the Midwest and Southeast regions. This new venture was formed from Hargray Fiber and Clearwave Communications. Clearwave Fiber has the financial backing of Cable One, GTCR, Stephens Capital, and The Pritzker Organization. Our Team of more than 400 colleagues is committed to delivering the most advanced technology and customer service. If you enjoy technology and are passionate about working with a new venture with strong investment partners, we’d like to invite you to consider joining us in this endeavor.
General Description of Position:
As a Marketing Coordinator, your primary responsibility will be to implement, track and report market-specific campaigns and programs making sure that the execution is aligned with the corporate strategy and vision. You will also identify, evaluate, recommend, and implement local/targeted opportunities to generate leads and improve brand awareness.
Duties and Responsibilities:
- Work with the Marketing Director to create and implement the marketing plan.
- Supports new market launches, product launches, community sponsorship events, and customer lifecycle/loyalty programs at the local level.
- Provide best-in-class support to markets within the assigned region to grow brand awareness and generate leads by executing local/regional marketing plans.
- Track and report the success of lead generation programs.
- Support targeted neighborhood and community-based marketing plans to drive sales
- Research grass roots opportunities and identifies potential events, promotions and/or organizations to partner with resulting in an increase in sales and stronger community connection
- Maintain expert level knowledge of our products, promotions, and competitor activities within the assigned territory.
- Collect, organize, and maintain local media contacts, key community influencers, and trusted vendors.
- Facilitates relationship building in neighborhoods, communities, and organizations through prioritized efforts, focusing on partnerships, events and community outreach initiatives that have the greatest potential for generating traffic leads.
- Ensures compliance with all brand standards and marketing guidelines.
- Supports local grass-roots marketing programs, plans and coordinates events.
- Seeks to create award-winning work that champions the corporate brand and enthusiastically tells the Clearwave Fiber story
- Explores emerging tactics and recommends new approaches to reach and convert target audiences
- Provides training support for all sales channels including creating presentations, talking points and positioning statements.
- Performs all other duties as required.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism or Business Administration is preferred
- Minimum of 1 year of experience in marketing or communications roles (marketing communications, brand marketing, direct marketing, digital marketing or public relations)
- Proficiency (intermediate level or better) in Microsoft Office (Word, Excel, PowerPoint, Outlook) is required and working knowledge of the Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat)
- Intermediate HTML skills, preferably with experience in WordPress
- Experience creating email campaigns using Hubspot, Mailchimp, Constant Contact or similar platforms
- Experience in event planning, set-up and execution with focus on lead generation and community engagement
- Experience extracting data from multiple sources, consolidating it, and creating reports in Excel using advanced pivot tables.
- Photography, video and audio production, recording and editing a plus
- Clear written and verbal communication skills with exceptional attention to detail
- Must be well organized and understand process documentation and flow charts
- Must be able to independently manage multiple projects and priorities
- Problem-solving and project management skills
- Knowledge/experience in the telecommunications industry is a plus
EOE/Disability
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