Manager, User & Market Insights
Rust-Oleum Corporation

Vernon Hills, Illinois

Posted in Manufacturing and Production


This job has expired.

Job Info


JOB DESCRIPTION

JOB PURPOSE:

The User & Market Insights Manager will be responsible for gathering and sharing user and market insights for a diverse set of brands across multiple product platforms. These insights will be used to inform and support strategic business decision making, product and value proposition, design (including new product development), brand positioning and strategy, pricing, demand generation, and go to market strategy. This role reports to the Vice President, Insights and Category Management.

RESPONSIBILITIES:

  • Overall - Lead insights of market, brand, channel, and end-user working with internal and external teams / agencies. Work closely with Product Management, Marketing, Sales, R&D, and other cross-functional teams that impact the user experience journey to execute research that identifies and addresses key knowledge gaps in end-users and markets. Lead insights initiatives and analysis in support of critical strategic planning activities to support the growth and profitability of Rust-Oleum with goal to deliver 10%+ CAGR or 3X market pace (whichever is greater) for each business segment and platform.
  • Insights - Lead qualitative and quantitative user research. Through primary and secondary research identify end-user needs, wants, problems, likes and dislikes with respect to target home improvement and professional applications. Execute market analysis and research activities including trend, macro market, industry, and competitive understanding. Conduct research activities via internal and external data sources; manage external agency partners. Primary research examples include segmentation, concept testing, packaging evaluation, shopper journey, brand awareness, brand health index, net promoter score, price elasticity, plus other key research types.
  • Design & Oversight - Determine the appropriate methodology and provide oversight on the data collection process and analytic work plan to ensure all available information is generated to support business objectives. Leads research initiatives and ensures projects meet time and budget parameters.
  • Analytics - Analyze, interpret and synthesize findings from primary and secondary research sources, drawing conclusions that are measurable, impactful, and accessible.
  • Business Application - Act as a business partner cross-functionally to bring the end-user and market perspective to strategy, planning and portfolio decisions. Leverage and interpret insights to identify business opportunities that drive profitable growth and competitive advantage; gain internal support to act upon these opportunities. Convey analysis and recommendations via presentations and written reports. Responsible for developing and maintaining insights database that informs and provides resources to the organization.
QUALIFICATIONS:
  • Bachelor's degree in Business, Marketing, Research, Data Science, Statistics, Behavioral Research or User Research.
  • 5+ years' experience in qualitative and quantitative research methods.
  • Strong storytelling skills and business acumen to weave together insights from multiple data sources into compelling recommendations.
  • Strategic thinker; ability to utilize data and analytics to make informed business decisions; ability to translate data into meaningful information for Rust-Oleum and customers.
  • Excellent communication and presentation skills.
  • Ability to conduct business analysis on market, product performance and competitive landscape, among other areas
  • Experience moderating focus groups and conducting in-depth interviews, preferred.
  • Consumer Packaged Goods and/or Hardware & Home Improvement industry experience a plus.
  • Attend industry conferences/trade shows as necessary and summarize actionable insights.
  • High proficiency in Microsoft Office (Word, Excel, and PowerPoint) and ERP Systems (SAP, Business Objects, etc.).
LEADERSHIP TRAITS
  • Technical Understanding & Business Acumen: Knows the business and the mission-critical technical and functional skills to perform the job at a high level. Understands various types of business propositions and how the business operates. Learn new methods and technologies easily.
  • Problem Solving: Is able to understand and evaluate complex issues and devise and implement successful solutions; is focused on results and can see hidden problems; takes logical approach and probes fruitful sources for answers; is proactive and decisive in nature.
  • Learning Agility: Learns quickly when facing new problems. Is a relentless and versatile learner and is open to change. Enjoys the challenge of unfamiliar tasks and can quickly discern the underlying structure of anything.
  • Action Oriented: Enjoys working hard and is full of energy, steadfastly pushing self and other for results. Can be counted on to exceed goals successfully and is consistently a top performer.
  • Project Management: Ability to define and allocate tasks performed by the team in pursuit of defined success metrics within specified time constraints.
  • Communication: Strong interpersonal, verbal, and written communication skills. Is clear, concise, and persuasive.
  • Attention to Detail: Strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment.
  • Self-Motivated and Proactive: Strives for excellence and continuous improvement.
  • Teamwork: Able to work cross-functionally across Product Management, Marketing, Category Management, Sales, and other departments across the organization.
  • Integrity and Trust: Is widely trusted, is seen as direct, truthful and can make a case in an appropriate and helpful manner.
  • Must have a can-do attitude and the desire to go above and beyond in all you do!
Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.


This job has expired.

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