Email Marketing Manager
Kforce Inc.

Job Info

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RESPONSIBILITIES:

Kforce has a client that is seeking an Email Marketing Manager in Boca Raton, FL.Responsibilities:

• Email campaign strategy: Develops, implements, and manages overarching email campaign strategy, maintaining best practices, brand voice, and customer experience from end to end. Manages execution of the campaign strategy including but not limited experience, content/copywriting, audience selection, testing, tagging and deployment of recurring, life cycle, triggered, dedicated and other customer centric email campaign requirements
• Manage a Team: Coach, mentor, and manage a team of email marketers supporting the development of email campaigns from end to end; Acts as a mentor and leader in email marketing, delivering best practices and guidance to team to ensure high quality execution of campaigns
• Manage campaign experience: for all prospective efforts through the use of Marketing Automation best practices by creating automated campaigns, audience segmentation, and other processes to deliver class leading customer journeys; Specifically with the goal of aligning email with other supporting campaign efforts
• Campaign Performance Monitoring: Continually monitors email performance trends and performance to advocate best practices within all internal and external email communications; Makes recommendations for changes or action to current or new campaigns through this continued research; Coordinates with the broader Digital Marketing Team to continue enhancing performance through the implementation of appropriate A/B tests and email and campaign changes supporting new customer acquisition
• Email Testing and Validation: Uses past experience and judgement to make adjustments to emails to correct errors or ensure best customer experience while testing emails; Utilizes advanced tools to ensure consistency across all email platforms that communications render accurately and without errors

REQUIREMENTS:

• Bachelor's degree (B.S.) in Marketing, Graphic Design, Website Development, Business or similar/relevant discipline from four-year college or university or equivalent combination of education and experience where two years related experience equals one year of schooling
• Related experience assumes a similar corporate role focused on Email Marketing with at least 5 years of experience
• Has an understanding, and previous experience working with and developing email marketing campaigns across a variety of audiences; This includes development of emails, testing, implementation, management, and optimization of campaigns through use of best practices and industry standards
• Experience with an email marketing platform or marketing automation tool is required
• Experience or certification using Marketo for email marketing and marketing automation is required; Ability to certify in Marketo will be expected in the first year
• Understanding of the core concepts behind email marketing and past experience working with a graphical email editor or coding editor are necessary
• Strong attention to detail is required to ensure detailed testing and regular analysis is performed to ensure we deliver best in class customer experiences through email
• Previous experience managing and developing a team desired
• Development and HTML specific skills are necessary, full understanding of the developmental factors that are critical to a successful email
• Ability to manage a variety of tasks and work with various teams throughout the organization

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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