Develop best in class copy and enhanced, below-the-fold content across a diverse, Global eCommerce landscape including internal B2C and external Retailers. Build and be a leader in cross-functional development processes to ensure go-to-market is tight and well-defined. Generate content for a backlog of legacy products along with balancing workflows for New Product Development content, filling gaps while minimizing resource constraints. Assist cross-functional business leads with making new decisions on content necessary to be best in class on the digital shelf. Track content changes over time along side eCommerce Content Syndication team to determine content efficacy, staying up to date on latest industry trends and customer requirements.
The eCommerce Content Optimization Senior Analyst participates in all aspects of global eCommerce content development and deployment, working cross-functionally where necessary. Responsibilities include but are not limited to: