eCommerce Content Optimization Senior Analyst
Hanes Brands

Job Info


Develop best in class copy and enhanced, below-the-fold content across a diverse, Global eCommerce landscape including internal B2C and external Retailers. Build and be a leader in cross-functional development processes to ensure go-to-market is tight and well-defined. Generate content for a backlog of legacy products along with balancing workflows for New Product Development content, filling gaps while minimizing resource constraints. Assist cross-functional business leads with making new decisions on content necessary to be best in class on the digital shelf. Track content changes over time along side eCommerce Content Syndication team to determine content efficacy, staying up to date on latest industry trends and customer requirements.


The eCommerce Content Optimization Senior Analyst participates in all aspects of global eCommerce content development and deployment, working cross-functionally where necessary. Responsibilities include but are not limited to:

  • Assist in the development of strategy for building robust, conversion-focused content for use across eCommerce channel.
  • Develop and present optimization opportunities for HBI content processes and requirements to cross-functional leadership teams.
  • Assists management with associate/analyst level eCommerce Content Optimization Analysts where necessary to train and provide direction on industry trends and best practices.
  • Works with internal teams/external vendors in building the right technology for associate/analyst level roles to research and review SEO for HBI product categories.
  • Creates, maintains, and updates SEO-enriched content for eCommerce use cases.
  • Creates, maintains, and updates below-the-fold content for use on top strategic retailers and internal B2Cs.
  • Works closely with eCommerce Content Syndication team members to implement and review base and enhanced copy for online retail use.
  • Sources SEO keywords for products and is adept at organic keyword insertion.
  • Work primarily within a Product Information Management platform to track and version control content development and deployment.
  • Partners with Digital Shelf Analytics team to develop content metrics to measure content efficacy across channels/regions.
  • Works with eCommerce, Marketing, and Product teams to strategically position branded products.


Minimum Education and Experience Required:
  • Bachelor's Degree or Equivalent Experience required.
  • 5+ years' experience developing best-in-class copy and content experiences for eCommerce.
Preferred Experience:
  • Professional understanding of SEO as it pertains to product content, on B2C "owned" sites as well as top retail partners such as Amazon/Walmart/Target.
  • Demonstrated ability to source SEO for use through available tools (ex. Google Keyword Planner).
  • Demonstrated ability to profile customers and develop personas based off eCommerce channel to assist in developing targeted strategies.
  • Prior experience working with a Product Information Management system (ex. Salsify) is preferred.
  • Outstanding communication skills, written and verbal.
  • Strong organizational and time-management skills.
  • Mastery of standard spreadsheet, word processing, and presentation software.
EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553


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