Director, Event Marketing
NASCAR

Job Info

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RICHMOND MOTOR SPEEDWAY

Founded in 1946, Richmond Raceway is America's Premier Short Track. The venue annually hosts two NASCAR race weekends, featuring the NASCAR Cup Series and either NASCAR Xfinity Series or NASCAR Camping World Truck Series, as well as a Whelan Modified Series race on the iconic ¾-mile D-shaped oval. Richmond Raceway is a regional leader for events including sports, live music, and consumer trade shows. The Richmond Raceway Complex's 1,100 plus acre multipurpose facility hosts more than 200 live events over 280 event days annually, including concerts with top national recording artists at Virginia Credit Union LIVE!, the region's only covered amphitheater..

SUMMARY

The Director, Event Marketing is responsible for the overall development and execution of marketing campaigns designed to build awareness and drive attendance to track events.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Lead the go-to-market strategy, working closely with central and regional departmental functions, for NASCAR and core motorsports events, from concept and development to execution, optimization, and reporting; play a critical role in the development and execution of the event campaigns.

Leverage creative thinking and problem-solving to improve the customer journey across all touchpoints, strengthen customer relationships, and drive new business; innovate and be nimble.

Align internal/external stakeholders around event specific marketing plans, goals, and objectives.

Manage timing, tracking and execution of consumer touchpoint deliverables (directly and indirectly).

Oversee direction to Research & Insights and Data Strategy teams to identify fan/consumer insights to inform campaign plans, audience targeting, messaging, etc.

Analyze sales and revenue trends with Admissions/Ticketing team to inform campaign planning, as well as ongoing optimization throughout the campaign.

Oversee new fan development and prospecting opportunities in local market(s).

Lead Non-NASCAR event marketing campaigns and work with third party promoters as necessary - music festivals, motorcycle events, etc.

With Communications and Driver/Team Marketing, manage in-market driver appearances.

Support Communications and Content teams with earned media, promotional, and content capture opportunities at-track and in-market.

Work with Event Experience team to build out weekend content and enhance the fan experience.

Activate onsite event experience plans for event weekends for assigned tracks.

Travel: 15% including some weekends.

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION/EXPERIENCE

Bachelor's degree from a four-year college or university and a minimum of eight years of motorsports/ sports marketing industry, marketing, project management, public relations/communications experience and/or training; or equivalent combination of education and experience.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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