Digital Marketing Specialist – Google Ads
LRP Media Group

Job Info

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Overview

LRP Media Group is looking for a Digital Marketing Specialist - Google Ads to manage Pay-Per-Click digital advertising campaigns using various platforms including Google Ads and Facebook. The responsibilities include site research, keyword research, campaign development, optimization, and performance analysis. Besides launching new digital campaigns, the specialist will constantly manage segmented markets, negative keywords, competitive analysis, and generate weekly reports.

Responsibilities

• Develop multiple paid search campaigns based on PPC best practices
• Implement, manage and optimize paid search campaigns
• Present keyword opportunities for all paid search campaigns
• Ensure campaigns are properly pacing toward goals
• Regularly report on campaign metrics and provide recommendations

Position Requirements

• BA in Business, Marketing or related field
• Expert-level knowledge of PPC and web analytics tools
• 3+ years' experience with Google Ad, Analytics, and Remarketing
• Strong communication skills-verbal, written, and interpersonal
• Demonstrated proficiency in managing paid search campaigns
• Proficiency with Excel

LRP Media Group

• Believes in a strong work-life balance, and hard work should benefit the customer, the company and you.
• Provide competitive salaries, attractive benefits package including group health insurance, paid sick & vacation time, holidays, and 401(k) Retirement Plan with a company match.
• Promotes an inclusive work environment which fosters personal growth, provides resources for wellness, and creates an all-around enjoyable work environment.

LRP is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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