Content Specialist
Cotton Holdings Inc.

Job Info

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About the job

Summary

Reporting to the Marketing Manager, the Content Specialist is responsible for crafting content to support marketing initiatives and Cotton's various subsidiaries. Candidates must be self-starters with expert linguistic and grammar skills.

Major Responsibilities

• Generate engaging content for external promotional materials and internal communications
• Write content for traditional and digital mediums, including landing pages, blogs, emails, social media posts, scripts, marketing slicks, display ads, billboards, and more
• Stay up to date with current culture and B2B Marketing trends
• Participate in brainstorming sessions to develop creative concepts for marketing campaigns and product lines
• Interview Subject Matter Experts, research topics, and write thought leadership pieces (blog posts, white papers, infographics, etc.) for mass distribution
• Plan, develop, and produce high-engagement social media content that reflects our brand's voice and drives traffic to the website
• Use SEO best practices to generate traffic to Cotton's various websites
• Simultaneously manage multiple projects with short deadlines
• Collaborate with the Marketing team, external agencies, and Business Development to develop a variety of content marketing materials
• Proofread and revise content created by other members of the organization or external agencies
• Collaborate with the Marketing department to strengthen the suite of Cotton brands through strong content that builds understanding and drives results
• Ensures that content is tailored to target audience segments while staying consistent with brand standards and voice

Background Requirements

• Bachelor's Degree in Communications, Journalism, English, Marketing, or equivalent preferred but not required.
• 3-5 years of copywriting experience
• Experience in producing copy for digital, print, and broadcast channels
• Familiar with writing and managing content for multiple clients
• Adeptness in copyediting and proofreading
• Knowledge of AP style guidelines
• Agency experience is a plus
• Knowledge of B2B sales and marketing
• Strong attention to detail and exceptional organizational skills
• Excellent communication skills
• Strong analytical, planning, and storytelling skills
• Experience with script writing, research, and interviews
• Ability to work in a fast-paced environment and prioritize tasks as needed
• Ability to rapidly adapt and respond to changes in environment and priorities

Knowledge and Skills

• Proficient in Windows and Macintosh platforms.
• Proficiency with Microsoft programs, Google Drive, Hootsuite, CMS platforms, and Dropbox a plus

Disclaimer:

This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested.

Equal Opportunity Employer/Veterans/Disabled.

If you are an individual with a disability and need reasonable accommodation to assist with your job search or application for employment, please contact HR.

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Copywriting

Attention to Detail

English

Copy Editing

Communication

Hootsuite

Google Drive

Social Media Content Creation

Content Management

Content Management Systems (CMS)

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