Content Marketing Specialist
Maxim Crane Works LP

Job Info

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Marketing Content Creator Job Description



Company Overview

Maxim Crane Works specializes in the rental of lift equipment including hydraulic truck cranes, rough terrain cranes, crawler cranes, tower cranes, conventional truck cranes and boom trucks. We serve a wide range of industries including power and energy, telecommunications, industrial and commercial business.



Situated in over 60 locations across the United States, each branch has the capability to provide management, rigging, engineering, transportation, and outsourcing – making Maxim Crane Works’ product and service offerings the most far reaching in the industry.



Job Description:

Maxim is seeking a prolific and talented content creator to write and produce various types of digital sales enablement and brand content to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.



Responsibilities:


* Develop content for multiple platforms, such as websites, email marketing, product descriptions, videos, and articles.
* Write articles on an ongoing basis to support and promote our industry thought leadership, expertise, industries, and product offerings to attract site visitors through search, social media, and email subscribers.
* Grow our subscriber/follower (email, social media) base by providing them with regular, helpful content that is aligned with their needs and interests.
* Collaborate with product and service line owners, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our target audience.
* Day-to-day management of social media platforms including content scheduling, monitoring, and responding to comments, direct messages, and other inbound communication from social media.
* Organize writing schedules to complete drafts of content or finished projects within deadlines.
* Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
* Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.
* Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
* Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.



Requirements:


* BA/BS degree in communications, journalism or marketing or equivalent working experience.
* 3-5 years of experience producing content for the web, social media, print, events, and other marketing channels (Website, Facebook, Twitter, LinkedIn, Instagram etc.)
* Tactical understanding of SEO (Search Engine Optimization) strategies and tactics related to content.
* A dual-minded approach: You are highly creative and an excellent writer but can also be process-driven, think at scale, and rely on data to make decisions about content types and topics.
* Proven ability to collaborate and partner with senior leadership on content development using your influence to build alignment on content execution.
* Experience with industrial B2B companies a plus.
* Impeccable grasp of the English language, including idioms and current trends in slang and expressions.
* Strong interpersonal skills and willingness to communicate with clients, colleagues, and management.
* Ability to work on multiple projects with different objectives simultaneously.
* Strict adherence to the style guides of the company and the policies for publication.
* Good time management skills, including prioritizing, scheduling, and adapting as necessary.
* Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint.
* Experience using website content management tools (Wordpress).
* Experience with the Adobe Creative Suite of software and marketing automation platforms (Salesforce Marketing Cloud, Marketo, etc…) a plus.
* Proven record of excellent writing demonstrated in a professional portfolio



Maxim is an equal opportunity employer and does not discriminate against employees or applicants for employment on the basis of their race, color, religion, creed, sex, national origin or ancestry, age, sexual orientation, disability, genetic information or veteran status, as those terms are defined under applicable laws, or any other characteristic protected by law.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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