Content Manager and Marketing Specialist - 502416
University of Richmond

Job Info

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SUMMARY:

The Content and Marketing Manager directly contributes to the development and distribution of digital, print, and video marketing in accordance with University brand identity. Duties include producing and publishing content; writing, editing and proofreading; formulating content strategies; and using analytics to design and drive multimedia communications. This role also serves as the primary website manager for the Office of Admission, with a focus on content and search engine optimization. The Content Manager and Marketing Specialist coordinates logistics by working collaboratively with university marketers and external vendors to create content that informs and engages prospective and admitted students and their families.

RESPONSIBILITIES:

Content Creation and Management

• Produce brand-aligned content as a primary copywriter for the office, contributing to dynamic content across channels including print, web, video, electronic correspondence, and other media.
• Provide editorial, creative and technical support to team members and assist with the annual development and implementation of the office's strategic marketing and communication plans.
• Serve as primary admission website manager and content leader. Liaise with web teams in University Communications and Information Services to strategize functional redesigns to the admission website and coordinate updates to other University sites as it impacts admission recruitment, application, and yield processes.
• Track web analytics using to ascertain content engagement levels and optimize performance.
• Concept, design, test, and maintain promotional materials including but not limited to: email marketing, event communication, mailers and publications, fact sheets, digital ads, public presentations, and other collateral.
• Manage execution and optimization of digital media campaigns, including pixel implementation and tracking. Proactively monitor, analyze, and report on campaigns and offer suggestions to optimize performance.
• Manage market research collection for Communication and Marketing Team. Analyze communication trends at competitor institutions and offer recommendations to influence recruitment marketing strategy.
• Liaise with the Office of Institutional Effectiveness to verify admission data and complete surveys to ensure accurate information about the University is distributed to on- and off- campus audiences. Maintain an active database of statistics and rankings.

Perform general administrative support for the Office of Admission

• Oversee multiple admission email accounts. Respond to questions and process requests for information. Update Slate and other systems as necessary for student correspondence, questions about application status portal, and response to admission decision (e.g. wait list responses, not enrolling responses, etc.)
• Assist with open houses and on-campus events and serve as backup member to cover reception area and phones.
• Other duties as needed for success of organization.

QUALIFICATIONS:

• Excellent written and verbal communication skills.
• Creativity and the ability to develop original content
• Knowledge of relational databases and CRM strongly preferred.
• Basic technical knowledge of HTML and web publishing strongly preferred
• Knowledge of InDesign, Adobe Acrobat, Premiere, Final Cut, a plus
• Experience with HTML, Google Analytics, Google Ads Manager, Google Ads a plus
• Expertise in video or photography a plus.
• Understanding of and appreciation for the value of inclusive diversity.
• Highly self-motivated and independent critical thinker and worker.
• Advanced problem-solving capabilities, creativity, and strong work ethic.
• Ability to prioritize and manage multiple tasks concurrently coupled with excellent organizational skills and highest standards for accuracy.
• Critical thinker and worker with advanced problem-solving capabilities, creativity, and strong work ethic.

EDUCATION & EXPERIENCE:

• Bachelor's degree in communications, journalism, English, marketing, or related field is required.
• Two years successful agency experience or in a similar role is preferred. Experience with nonprofits or higher education a plus.

WORK HOURS:

• Full-time, exempt position
• Monday - Friday, 8:30 a.m. - 5:00 p.m.; 7.75 hrs./day; 38.75 hrs./week
• Evening and weekend hours are required

SALARY STRUCTURE:
Pay Grade 5 (Hiring Range: $39,083.00 to $51,792.00 annually)

ABOUT UR:

At the University of Richmond, we're creative, inclusive, and determined. We're Spiders, and our mission is to create positive change in the UR community and beyond. Located minutes from downtown Richmond, Virginia, the University of Richmond (www.richmond.edu) blends the intimacy of a small college with exceptional academic, research, and cultural opportunities usually found only at large institutions. There's only one place like Richmond.

UR is committed to developing a diverse faculty, staff and student body, and to modeling an inclusive campus community which values the expression of differences in ways that promote excellence in teaching, learning, personal development and institutional success. In keeping with this commitment, our academic community welcomes candidates from diverse backgrounds and candidates who support diversity. EOE

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