As a Brand Strategy team member with Lippincott, you will apply strategic, analytical and creative thinking to solve complex brand issues for clients on a daily basis. You will consult across industries, throughout the world and on a range of brand topics (e.g., positioning, brand architecture, naming, customer experience and signature cues).
As an Associate, you will be responsible for clear and compelling evaluations of client situations and context.You will be viewed as an authority on research findings and implications, with the team looking to you for ideas on solutions and recommendation territories. You will help drive the case delivery, often owning individual modules of the project and being responsible for leading the thought development and managing the process to get there. You will also have the opportunity to run smaller scale projects from start to finish.
Unique and varied backgrounds, perspectives, and experiences allow us to think bigger, deliver the most impactful results to our clients, and succeed together. Fostering a diverse and inclusive culture where we all feel represented, welcomed, able to contribute, and empowered to achieve our full potential is important to who we are today and who we strive to be tomorrow. This role offers exposure to a talented and passionate team while developing and building some of the world's leading brands. You will have the opportunity to shape the perception of existing and new brands, driving changes in the global marketplace.
Responsibilities could involve:
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