Assistant Vice President, Marketing & Communications
Job Summary
The Assistant Vice President, Marketing and Web Development provides vision and leadership for the University's brand awareness, donor engagement and athletics marketing campaigns and the web strategy for FGCU. Leads a high-achieving and collaborative marketing team that develops and executes traditional and digital campaigns, website and web content development, digital graphics and search engine optimization (SEO). Leads the FGCU website (and other ancillary sites) improvement strategy and day-to-day operations and maintenance. Collaborates with campus constituents to facilitate multi-channel marketing strategies to meet brand enhancement goals. Provides strategic leadership and management of university-level, college, school and department-level and athletics marketing campaigns. Helps build FGCU's reputation as a leading public university in Florida and the Southeast United States. Develops strategies that leverage marketing, advertising and branding across a variety of communications platforms. Works closely with Associate Vice President of Marketing and Communications, the UMC team and University leaders to create large-scale, overarching marketing efforts that support enhanced brand recognition.
FGCU is a member of the State University System of Florida and an Affirmative Action and Equal Employment Opportunity and Access Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, disability, sex, pregnancy, national origin, marital status, genetic predisposition, sexual orientation, gender identity/gender expression, veteran status, and any other protected class(es), as required by applicable state and federal law, as well as University regulations and policies.
Job Description
Typical duties include but not limited to:
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